How to Audit Your Website Yourself on a Tight Budget 🍒
Maintaining an optimized website is crucial for your business’s success, but hiring professional SEO services can be expensive. Fortunately, you can conduct a website audit yourself using the free version of Semrush. Here’s a quick guide to help you get started.
Why Website Audits Are Important 🍒
Improved Search Engine Rankings: Identifies SEO issues affecting your rankings.
Enhanced User Experience: Fixes website errors for better navigation and load times.
Increased Traffic and Conversions: Optimizes your site for higher traffic and better conversion rates.
Step-by-Step Guide to Auditing Your Website Using Semrush
Step 1: Sign Up for a Free Semrush Account 🍒
Visit the Semrush website and sign up for a free account.
Create a new project for your website.
Step 2: Set Up Your Website Audit 🍒
Enter your website URL in the 'Site Audit' tool.
Configure crawl settings and start the audit.
Step 3: Review the Audit Results 🍒
Semrush will highlight: ☁️ Errors: Critical issues needing immediate attention. ☁️ Warnings: Less critical but important problems. ☁️ Notices: Minor issues or improvements.
Step 4: Fixing Common Issues 🍒
☁️ Broken Links
Solution: Identify and update or remove broken links.
☁️ Missing Alt Attributes
Solution: Add descriptive alt text to all images.
☁️ Slow Page Load Times
Solution: Optimize images, leverage browser caching, and minimize JavaScript.
☁️ Duplicate Content
Solution: Use canonical tags and ensure unique content for each page.
☁️ Missing Meta Descriptions
Solution: Write compelling meta descriptions for each page.
Step 5: Monitor and Maintain 🍒
Regularly use Semrush to monitor your website's health and make necessary adjustments. Set up periodic audits to catch new issues early.
Conclusion 🍒
Conducting a website audit on a tight budget is possible with tools like Semrush. By following this guide, you can identify and fix common issues, improving your SEO performance and user experience. Regular maintenance ensures your website stays in optimal condition, helping your business thrive.
For more tips on SEO and digital marketing, stay tuned to our blog or contact our marketing agency for expert assistance tailored to your needs.
If you’re still stuck, we’re here to help - just pop us an email on jas@cherry-marketing.co.uk