Should your business be on TikTok in the Park & Leisure Home Industry?
TikTok is no longer just for viral dance trends and Gen Z humor—it has rapidly evolved into a powerful marketing tool across multiple industries. But does it make sense for businesses in the park and leisure home industry to invest time and resources into TikTok? The answer is a resounding yes. Here's why and how you can make the most of it.
The Growing Influence of TikTok in Marketing
With over 1 billion active users, TikTok has become a major player in digital marketing. Businesses are using the platform to engage with customers in an authentic, creative, and visually appealing way. Video content drives higher engagement rates than static images or text-based posts, making TikTok an ideal space to showcase the experience and lifestyle your park and leisure homes can offer.
Why TikTok Makes Sense for the Park and Leisure Home Industry
1. Showcase the Experience, Not Just the Product
People don’t just buy park and leisure homes—they buy into a lifestyle. TikTok allows you to create immersive content that highlights the relaxation, beauty, and unique benefits of your offerings. Whether it’s a serene sunrise from a lodge deck, a fun family weekend getaway, or a behind-the-scenes look at how your homes are made, TikTok gives you a platform to tell engaging stories.
2. Reach a New, Younger Audience
While your primary customers may be older adults looking for a second home or retirement option, younger generations often influence purchasing decisions. They might be searching for family-friendly holiday spots or advising their parents on investment opportunities. TikTok allows you to engage with this audience in a meaningful way, potentially driving interest and referrals.
3. Leverage User-Generated Content (UGC)
Happy customers love to share their experiences. Encourage visitors and homeowners to post their own TikTok videos showcasing their stays or experiences in your parks. This type of organic promotion builds trust and credibility while increasing your reach at little to no cost.
4. Showcase Special Offers and Promotions
TikTok’s algorithm favors engaging and visually striking content, which makes it a great tool for sharing limited-time deals or exclusive offers. You can create quick, high-energy videos announcing seasonal promotions, discounts, or referral programs to drive bookings and sales.
5. Partner with Influencers
TikTok influencers can help expand your brand’s visibility and credibility. Collaborating with travel or lifestyle influencers who align with your brand values can introduce your park and leisure homes to a wider audience in an authentic and engaging way.
How to Get Started on TikTok
1. Create a Business Account
Setting up a TikTok business account allows you to access analytics, advertising options, and additional tools designed for brands.
2. Post Consistently
TikTok rewards frequent and consistent posting. Aim for at least a few videos per week, covering different aspects of your business, from customer testimonials to behind-the-scenes footage.
3. Use Trending Sounds and Hashtags
Leverage popular TikTok trends, sounds, and hashtags to increase the visibility of your videos. Engaging with trends helps your content appear on more users’ For You pages.
4. Keep It Authentic
TikTok users value authenticity. Your content doesn’t need to be overly polished—natural, real-life videos often perform better than overly produced advertisements.
5. Engage with Your Audience
Respond to comments, participate in challenges, and interact with other users. Engagement boosts your visibility and fosters a sense of community around your brand.
Final Thoughts: Should You Be on TikTok?
If you’re looking to increase brand awareness, reach a new audience, and showcase the lifestyle that comes with owning or visiting a park or leisure home, then TikTok is definitely worth considering. With creative storytelling and strategic content, you can build a presence that captivates potential customers and sets your business apart from competitors.
Are you ready to take the plunge? Start experimenting with TikTok today and watch your engagement soar!